Discover how AI is transforming the catering and events industry in practical, approachable ways. In this program, Katie Wilkins will break down real-world applications of AI tools like ChatGPT, showing how event professionals can streamline workflows, boost marketing efforts, and simplify everyday tasks. Learn how to use AI to work smarter—not harder—and walk away with actionable strategies to start integrating AI into your business today.

Key Takeaways will include: 

• Understand what AI can (and can’t) do for your business
• Explore practical tools and real-world examples specific to the events industry
• Learn simple strategies to start using AI immediately
• Discover how custom AI solutions can be tailored to your unique business needs

Special attendee perks from Underpin Media:

• Free downloadable AI Resource Guide
• 15% off Custom AI Solutions for attendees who opt-in
• Exclusive invite to a post-event advanced AI webinar

Agenda:

• Registration: 8:30-9:00am
• Program: 9:00-10:30am
• Networking: 10:30-11:00am

Speaker: 

Katie Wilkins, founder of Underpin Media, has spent over 15 years in marketing, advertising, and event planning, and the last three years specializing in practical AI solutions for businesses. Katie will share how tools like ChatGPT can streamline operations, boost productivity, and transform the way event professionals work. Known for making complex technology approachable, Katie helps businesses not just use AI—but build it to fit their unique goals.

Food & Beverage:

Come hungry - breakfast and coffee will be included for all program attendees!

Parking:

Free parking is available onsite at the Madison Marriott West. 

About our venue: 

Welcoming amenities and comforting accommodations are in abundance at Madison Marriott West. Our hotel in Middleton, WI, has easy access to local destinations such as the stores of Greenway Station, the University of Wisconsin-Madison, Middleton High School and Capital Brewery. Following your eventful outing, rest in our newly renovated rooms and suites. Our high-speed Wi-Fi, plush beds and flat-panel TVs will make you feel at ease. Take advantage of our room service at our Middleton, Wisconsin hotel or satisfy your appetite at our on-site restaurant. Greatroom restaurant and lounge serves delectable American cuisine as well as a wide range of drinks. During downtime, get in your rejuvenating workout at our indoor pool and 24-hour fitness center. With 16 enhanced venues, catering options and rentable AV equipment, our hotel also meets your event needs.